NEW YORK – Heatcraft Refrigeration Products has been named a winner in PR Daily’s Social Media & Digital Awards in the Mobile App category for the Refrigeration Toolkit. Additionally, Heatcraft was named an honorable mention in the Best Website category for its new website, heatcraftrpd.com.
PR Daily’s Social Media & Digital Awards celebrates the teams, organizations and agencies who create captivating digital work and have redefined the field with their groundbreaking work.
The Refrigeration Toolkit by Heatcraft Refrigeration Products was chosen from a wide pool of entries to receive recognition in Mobile App category for its creative digital communications work.
“The Refrigeration Toolkit set itself apart from an outstanding field of entrants. Heatcraft’s work was exceptional and displayed their innovative strategies for achieving success. Congratulations, Heatcraft. We look forward to your continued success,” said Brendan Gannon, senior marketing manager for Awards Programs at Ragan Communications.
The Refrigeration Toolkit started life as a cross-reference tool when Heatcraft’s coolers and freezers saw a large-scale shift in model numbers. But the marketing team realized it could be more. The app relaunched in 2021 as the Refrigeration Toolkit and has been heating up the app chart ever since.
“We realized our mobile app could serve customers on an even deeper level by providing a comprehensive Refrigeration Toolkit to help with all stages of their journey,” said Tim Fletcher, digital marketing manager for Heatcraft Refrigeration Products. “New features, such as an energy calculator, a build-a-model tool and a new model search, were developed through a collaboration by the marketing, IT and engineering departments.”
Heatcraft has been recognized for its accomplishment in a special write-up on Ragan’s internationally read news website.
About Heatcraft Refrigeration Products
Heatcraft Refrigeration Products, LLC is a business unit of Heatcraft Worldwide Refrigeration operating in the United States and Canada, manufacturing premier commercial refrigeration products under the BOHN™, Larkin™, Climate Control™, Chandler™ and InterLink™ brands. Heatcraft provides customers with advanced refrigeration products through superior innovation, with a commitment toward continuous improvement, highest standards of quality and service, and a driving need to be the first choice in refrigeration solutions. Heatcraft offers product and refrigeration training to help customers specify, install and maintain refrigeration equipment and systems. With approximately 2,000 employees, Heatcraft Worldwide Refrigeration – a division of Lennox International – supplies products to more than 70 countries. For additional information, visit HeatcraftRPD.com or find the company on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Ragan Communications
Ragan Communications and PR Daily run 15 awards programs each year, including the prestigious PR Daily Awards, Top Women in Communications Awards and Digital Marketing and Social Media Awards. Judged by globally regarded experts and featuring multiple categories, these programs honor the top work in communications, PR, marketing, media and HR.
Ragan Communications has been delivering trusted news, training and intelligence for more than 50 years to internal and external communicators and business executives via its conferences, webinars, training, awards, subscriptions and its membership divisions. Its daily news sites — PRDaily.com, Ragan.com and RaganWellness.com — are read by more than 600,000 internal and external communicators and HR professionals monthly.