NEW YORK – Heatcraft Refrigeration Products earned Honorable Mention recognition in PR Daily’s Social Media & Digital Awards in both the Mobile App and SEO Strategy categories at a recent awards ceremony in New York.
PR Daily’s Social Media & Digital Awards celebrates the teams, organizations and agencies who create captivating digital work and have redefined the field with their groundbreaking work.
Since winning the Mobile App category in 2022, The Refrigeration Toolkit by Heatcraft Refrigeration Products went through a major redesign that included additional enhancements and UX improvements. The effort has not gone unnoticed, as app downloads have increased steadily in the past year. Ragan Communications, which produces the PR Daily Awards programs, saw fit to recognize the Refrigeration Toolkit yet again in 2023 with an Honorable Mention.
“To make the Refrigeration Toolkit a great deal more than simply a mobile app with useful tools – and transform it into a vital resource and portal into the Heatcraft digital ecosystem – it was important to add functionality on par with major B2C consumer goods apps in the marketplace,” said Tim Fletcher, digital marketing manager for Heatcraft Refrigeration Products. “For the second year in a row, users have more than doubled. With 10k users at the end of 2021, the Refrigeration Toolkit saw a 124% increase in 2022 with 24k users.”
The Heatcraft SEO strategy was recognized because of its significant increase in the ranking of heatcraftrpd.com. Before the SEO program began with the relaunched website in the summer of 2021, the Heatcraft site ranked in the top three for only brand-specific keywords. Since the program has taken hold, the site ranks in the top three for all its target keywords and most competitive keywords, with an average ranking of 1.5 across all keywords.
About Heatcraft Refrigeration Products
Heatcraft Refrigeration Products, LLC is a business unit of Heatcraft Worldwide Refrigeration operating in the United States and Canada, manufacturing premier commercial refrigeration products under the BOHN™, Larkin™, Climate Control™, Chandler™ and InterLink™ brands. Heatcraft provides customers with advanced refrigeration products through superior innovation, with a commitment toward continuous improvement, highest standards of quality and service, and a driving need to be the first choice in refrigeration solutions. Heatcraft offers product and refrigeration training to help customers specify, install and maintain refrigeration equipment and systems. With approximately 2,000 employees, Heatcraft Worldwide Refrigeration – a division of Lennox International – supplies products to more than 70 countries. For additional information, visit HeatcraftRPD.com or find the company on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Ragan Communications
Ragan Communications and PR Daily run 15 awards programs each year, including the prestigious PR Daily Awards, Top Women in Communications Awards and Digital Marketing and Social Media Awards. Judged by globally regarded experts and featuring multiple categories, these programs honor the top work in communications, PR, marketing, media and HR.
Ragan Communications has been delivering trusted news, training and intelligence for more than 50 years to internal and external communicators and business executives via its conferences, webinars, training, awards, subscriptions and its membership divisions. Its daily news sites — PRDaily.com, Ragan.com and RaganWellness.com — are read by more than 600,000 internal and external communicators and HR professionals monthly.