The National Frozen and Refrigerated Foods Association's (NFRA) Frozen Food Month campaign is turning its attention to freezer aisles this month by inviting consumers to visit the frozen food aisles. The “Take a Fresh Look at Frozens” campaign encourages grocers to make the most of the resurging popularity of preparing meals at home by participating in various corresponding marketing opportunities.
Beginning March 2, a three-page FSI circulation will be mailed to 37 million consumers, featuring photos and coupons from participating brands. Heatcraft is ready to help you maximize product visibility with Kysor/Warren mobile display cases.
These refrigerated merchandisers can help support your in-store “What’s For Dinner” promotions. Kysor/Warren mobile display cases feature a small footprint that can easily fit within high-traffic areas of your store, providing convenience for busy shoppers on the go who are looking for quick and easy home-cooked meals.