Heatcraft | The Cold Front | Supermarket Edition | Spring 2012 | Take a Fresh Look at Frozens in March!
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Take a Fresh Look at Frozens in March!

The National Frozen and Refrigerated Foods Association's (NFRA) Frozen Food Month campaign is turning its attention to freezer aisles this month by inviting consumers to visit the frozen food aisles. The “Take a Fresh Look at Frozens” campaign encourages grocers to make the most of the resurging popularity of preparing meals at home by participating in various corresponding marketing opportunities.

Beginning March 2, a three-page FSI circulation will be mailed to 37 million consumers, featuring photos and coupons from participating brands. Heatcraft is ready to help you maximize product visibility with Kysor/Warren mobile display cases.

These refrigerated merchandisers can help support your in-store “What’s For Dinner” promotions. Kysor/Warren mobile display cases feature a small footprint that can easily fit within high-traffic areas of your store, providing convenience for busy shoppers on the go who are looking for quick and easy home-cooked meals.

Often used to display merchandise (frozen turkeys, sports party snacks and summer grilling favorites) during holidays and special events, these energy-efficient merchandisers provide an excellent display for frozen promotions year ‘round. They even work great in store foyers to bring your promotions to the forefront!

LD1C Mobile Display Case; Dual Temperature Capabilities Perfect for Both Low and Medium Temp Applications

Kysor/Warren mobile display cases also offer:

•  Medium or low-temp display options to accommodate multiple product categories, including meats, sandwiches, cheeses, produce and ready-to-go meals
•  A compact size for easy relocation to high-traffic areas in the store
•  A small footprint to maximize valuable floor space
•  Grab-and-go convenience for busy shoppers
•  Plug-and-play features for easy use, including a self-contained feature that requires less time and money for store planning
•  Easy installation with little-to-no service issues

For more information about the Kysor/Warren energy-efficient grocery store solutions, visit kysorwarren.com.

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